The Employers

(British Tourist Authority)


VisitBritain is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Digital, Culture, Media & Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world. Our partners include government agencies such as UKTI, airlines and operators, global brands as well as the official tourism bodies for London, England, Scotland and Wales. VisitBritain has staff in 21 markets worldwide and employs approximately 166 staff. In April 2017, the BTB Pension Scheme was closed to new employees.

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VisitEngland is the national tourist board for England, responsible for marketing England to domestic and established overseas markets and for improving England’s tourism product. VisitEngland has approximately 20 staff based in London. In April 2017, the BTB Pension Scheme was closed to new employees.

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VisitScotland is the national tourism organisation for Scotland. As a non-departmental public body of the Scottish Government, our main aim is to contribute significantly to the advancement of Scottish tourism by giving it a real presence in the global marketplace and bringing benefit to the whole of Scotland. The BTB Pension Scheme remains open for all eligible VisitScotland staff to join.

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Wales Tourist Board/WAG

Visit Wales is the tourism arm of the Welsh Government and is responsible for the promotion, development and delivery of its policy in Wales. Visit Wales is the former Wales Tourist Board, which was taken into government in 2006 and currently has 117 staff. This part of the Scheme is closed to new entrants.

Visit London/London Tourist Board

The London Tourist Board was established in 1963 and became the regional tourist board for London under the Development of Tourism Act in 1969. It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism. In 2003, it was renamed Visit London.

In 2011, Visit London was placed into administration when responsibility for tourism in London was transferred by the Greater London Authority to London & Partners. The Visit London Section of the BTB Pension Scheme is therefore closed to new entrants. The Section includes approximately 200 deferred and pensioner members.